Celebrate Life

I'll be the first to say it: This design is trippy. The colors are almost holographic, and it feels as though this magical skull is just sticking off the strap. 

When we first started thinking about things that scare us in preparation for this drop, death was pretty much at the top of everyone's list. And for good reason - death represents an end to everything we know, to every relationship we cherish. 

But as I thought about how to add some perspective to it,  I realized that while we may be scared of dying, the bigger danger is in never really living in the first place. Never allowing ourselves to take risks, never starting those adventures and never creating those memories we all know are such an integral part to a live well lived. 

So this is how we changed that idea up - we made death a little less scary but adding some crazy color, encouraging you to remember that you hold the paintbrush to this canvas called life, and you can let it scare you or you can paint to your hearts content. 

I'd recommend the latter.

Big hugs!
Jason